Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week. Insight: Three benefits to independent working in PR The growth of independent working in PR – as consultants, freelancers and remote workers – looks to change the industry as it has done in many sectors. Nina Sawetz, founder and […]
London-based fashion brand Farah menswear has hired Clifford French to activate its position as the official apparel partner of Sahara Force India during the 2017 / 2018 season. Farah’s sponsorship will involve supplying team members with a range of clothing to be worn while travelling to and from race and test events. The relationship with […]
The Forge Communications and Kingsland Drinks launched the Find Shorn competition to raise awareness of a new product, and to grow a loyal social media following, as well as long-term engagement with the brand. Campaign name: Find Shorn Client: Kingsland Drinks Ltd, Shorn PR Team: The Forge Communications Timing: 26 July until 26 August, 2016 Summary: The Forge Communications devised […]
The automotive arm of tech firm Garmin UK has brought in Tangerine to support and reinvigorate its Portable Navigation (‘Sat Nav’) and Dash Cam offerings, following a three-way pitch. Tangerine’s consumer team has been briefed to working closely with Garmin UK to reinvigorate the category and increase market share through celebrity partnerships, events, stunts, video […]
The growth of independent working in PR – as consultants, freelancers and remote workers – looks to change the industry as it has done in many sectors. Nina Sawetz, founder and MD at future PR, and Lucy Werner, director at The Wern, discuss the benefits of working in this way. The freelance economy is booming […]
Iain Anderson, executive chairman of communications consultancy Cicero Group, has joined the Institute of Business Ethics’ (IBE) advisory council. The advisory council represents a wider business audience, and meets twice a year to offer support and guidance to the institute. Anderson said: “The work of the IBE is more important than ever and I am […]
Yorkshire-based children’s museum Eureka! has handed a PR and comms brief to 3MANFACTORY, as the visitor attaction celebrates its 25th birthday. 3MANFACTORY, which won the account following a four-way pitch, has been briefed to spearhead PR activity and media relations for Eureka!, with a national press push to focus on the implementation of new exhibition […]
Your bite-sized update on the people news and moves featured on Gorkana News this week. Katie Baldwin leaves Yorkshire Post for NHS comms role Katie Baldwin is leaving her position as a health reporter at the Yorkshire Evening Post/Yorkshire Post for a senior communications officer role at NHS Digital, the new name for the Health […]
Choose Chicago, the official tourism body for Chicago, has brought in The PC Agency as its UK in-market PR agency. Chicago welcomed 54.1 million visitors in 2016, which a 2.9% rise on the 2015 figure. According to the tourism body, 156,832 were UK travellers attracted by Chicago’s food, entertainment and shopping scene, coupled with new hotels, […]
Consumer agency instinct pr has been appointed as the retained UK consumer PR agency for multi-media retailer QVC, following a competitive pitch last month. QVC UK combines digital retailing, live TV, which reaches 27 million UK homes. It sells brands including Amanda Wakeley, Lulu Guinness, Benefit, Elemis, Nails Inc, Kelly Hoppen, Biba, Links of London, […]