The rise of digital, social and paid for content has many in the industry talking about new ways of working, but traditional media relations still has a fundamental part to play in PR. With more and more brands seeking even more ways to influence their target consumer, a story featuring your brand in a trusted […]
Stuart Jackson, former communications director at EE, is co-author of ‘The 4G Mobile Revolution: Creation, Innovation and Transformation at EE’; the story of the British mobile network operator, EE, published by Kogan Page. Olaf Swantee, former CEO of EE, and Jackson wrote the book, which charts the joint venture between Orange and T-Mobile, and the […]
Red Lorry Yellow Lorry will provide INSIGHTEC with an awareness campaign targeting both patients and medical professionals. INSIGHTEC aims to highlight its work in the development of breakthrough medical technology, such as its MR-guided Focused Ultrasound (MRgFUS) therapy platform. Susan Wills, INSIGHTEC’s country manager for the UK and Ireland, said: “MRgFUS has the potential to […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News Pernod Ricard, which includes brands Absolut Vodka, Beefeater Gin and Jameson Irish Whiskey, has promoted its head of corporate comms, Aurélie […]
Cultural Communications has been appointed by Steppes Travel to support the launch of its inaugural travel festival, Beyond. Beyond is set to take place at the Royal Geographical Society on 17 and 18 September and will include Sir Ranulph Fiennes, Chris Packham, Monty Halls, Charlie Mayhew and Saba Douglas-Hamilton as speakers. Alongside 16 speaker events, […]
Broadcast PR agency Radio Relations is behind today’s launch of Local Radio Day, a new initiative created by local radio group UKRD to promote the benefits of local radio in the UK. Local Radio Day has today released research supported by an infographic that was produced by the Radio Relations team, to show the importance of […]
British high-street chain Wilko has appointed Brazen as its retained PR and social media agency, following a competitive pitch. Wilko, which has been owned and run by the Wilkinson family for 85 years, has briefed Manchester-based Brazen to handle its consumer PR and social media, devise a community and charity strategy, and provide regional support […]
Financial and corporate comms agency EM has announced its expansion into North America with the opening of a New York office. This the fourth office for the agency, which specialises in financial, corporate and crisis comms for emerging markets such as Russia and China and follows its successful launch in Hong Kong in September 2015. […]
Golley Slater PR will handle communications for LDF, the largest “non-bank” SME finance provider in the UK. LDF is a 30-year-old business that, it says, hasn’t focussed on its PR strategy before now. Following its appointment, Golley Slater’s Leeds office will help the business to convey the benefits of non-bank lending routes by creating “compelling content and news […]
Dundee-based regional newspaper The Courier was named Newspaper of the Year at last week’s Regional Press Awards so Gorkana‘s Josh Gray caught up with its editor, Richard Neville, to find out what he thought secured the top prize for his paper, why the local community remains central to its content and what his plans are for the paper’s 200th anniversary […]