10 Yetis Digital has been appointed by UK gift and home accessories retailer Red Candy to handle its PR, as part of a marketing drive to raise awareness of the brand’s offering and slogan, ‘Shut up, beige!’. Red Candy launched in 2009 as the world’s first “red-only” website, with every product sold coloured red. The retailer now […]
Highland festival Brew at the Bog has appointed the Scottish arm of Frank PR, McFrank, to promote its summer event, which takes place on 3 and 4 June and features Scottish indie band Idlewild as the headline act. Set against the backdrop of the Scottish Highlands, Brew at the Bog aims to showcase the best in Scottish music, […]
Joe Mitton, former adviser to the London Mayor, is joining the top team at PLMR, the London-based agency specialising in political lobbying and media relations. Mitton joins from the Mayor’s office where he acted as special adviser for business and science until the recent mayoral elections. He will join PLMR as a senior consultant in London and begins his new […]
Jason Nisse, partner at Newgate Communications, which advises Third Energy, explains what it was to like to work behind the scenes in the run up to its landmark planning success as it got the go ahead for its fracking operation. Challenging planning projects mean it is essential to cover “all the bases”, he writes. In the […]
Nathan Rous, director of NPR, talks about cutting his teeth in local media, why PR is one of the most “incredible” sectors to work in and once bearing a striking resemblance to former Olympic long-distance runner Zola Budd. Before I reach the office in the morning, I’ve already… Made the most hideous smoothie known to man and […]
Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced by platforms outside of what is considered ‘the norm’. It also claims the ‘myth’ that Facebook isn’t a channel for B2B comms “is dead”. In the survey, where 1,000 business decision […]
The Lifestyle Agency has been chosen to handle the PR for Fraser Yachts in the UK. Part of the Azimut-Benetti Group, Fraser Yachts has been described as the largest luxury yacht service provider in the world, with more than 150 employees and 12 offices worldwide. TLA has been briefed to promote Fraser Yachts’ services, which include yacht sales, charter, yacht management, crew and construction, targeting the luxury yacht, lifestyle and travel media. […]
Hempco Canada Superfoods, described as a pioneer in the global hemp industry for more than 14 years, has brought in Storm Communications to launch its new range of hemp oil, seeds, superfoods, supergreens and snacks under its first consumer-facing brand, PlanetHemp. Hempco Canada Superfoods has briefed Storm to help generate retail listings in the UK. […]
Debenhams has promoted Hayley Betts to head of product PR, 15 months after she first joined the UK department store chain as a senior PR manager. Betts will head up all product PR for Womenswear, Menswear, Kidswear, Homes and Beauty at Debenhams. Heading up a six-strong product PR team, she will work alongside Debenhams’ senior […]
The consumer health debate is growing in momentum as the Committee of Advertising Practice (CAP) runs a public consultation on how food and drink products should be advertised to children. In response, Good Relations suggests eight top tips for handling the debate in the media. On 13 May the Committee of Advertising Practice (CAP) launched its food and […]