PR Case Study: GrandFest 2016
In 2015, TVC launched GrandFest, a one-day festival for the “older people’s” charity Royal Voluntary Service (RVS), to showcase the craft skills of talented older people. This year, to make the event bigger and better, the agency drafted in a host of volunteers, all aged 70 or more (dubbed ‘GrandMakers’), to host masterclasses for “hipsters” and managed to […]