Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need to continue that momentum. The government is backing a new campaign to increase female representation in business leadership positions following the 2016 Female FTSE Board Report which revealed progress in developing the talent […]
Shout Communications and MSD Animal Health used video, research and influencers to raise awareness of the danger posed by ticks. The campaign led to increased sales of Bravecto, the tick prevention product. Client: MSD Animal Health PR Team: Shout! Communications Timing: June 2015 Budget: £14,500 (for the broadcast element) Objectives: To increase awareness and engage with veterinary professionals and dog […]
Exposure Digital has appointed Emily Hartridge, creator of weekly YouTube show 10 Reasons Why, as content and influence manager, which it claims is the first time a UK agency has brought an online influencer in-house. Hartridge’s weekly 10 Reasons Why show, has amassed more than 300,000 followers online. She is also presenting new All 4 […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News Tesco has appointed Coca Cola’s Jane Lawrie to its executive committee as group comms director. She will join the retailer on […]
Business valuation and strategy consultancy Brand Finance has launched two indices, in collaboration with Frankfurt-based Solactive, to show how brand value correlates with stock market performance. The new indices – Solactive BrandFinance® European Leaders Select 30 Index and the Solactive BrandFinance® European Leaders Low Risk 30 Index – give investors the opportunity to be exposed to companies deemed to have […]
Christian Sylt, senior Formula 1 and motor racing journalist, talks to Gorkana about how he kicked off his career in the industry, founding Zoom, the F1 charity initiative, being a theme park industry specialist and the key thing PRs need to know when pitching in ideas. Tell us about how you entered Formula 1 journalism? It was somewhat of […]
Miles Nolan joins IFC Advisory as associate director from financial services business WH Ireland, where he was head of communications for four years. IFC is a financial PR agency and it has hired Nolan to enhance its media and advisory offering. Prior to WH Ireland, Nolan was editor at Growth Company Investor magazine. He has also spent seven years as […]
The AA (The Automobile Association) has appointed Prova PR, a specialist automotive agency, to run a B2B thought leadership campaign. Prova will promote The AA to the fleet and SME sectors through strategy, insight, media relations and content creation. It will share the stories of The AA’s business customers and its research. Kirsty Pendleton, senior marketing manager, […]
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high standards are met and upheld. There was a time, not so long ago, when PR practitioners sat firmly alongside traffic wardens and politicians in Britain’s […]
Manchester PR agency Rumpus has been appointed by household paper manufacturer Northwood & WEPA to drive trade awareness nationally. The brief focuses on the definition of Northwood & WEPA’s brand messaging, the revitalisation of its web presence and on building social media engagement. Rumpus will also work on improving the business’ visibility in trade media […]