The new business pitch of today is fiercely competitive and can be both shorter and less formal than ever. While the structured pitch process has its advocates, clients and agencies are beginning to develop alternative methods to create the best partnership. So, how do agencies stand out in this environment? This White Paper looks at some […]
ibtm events, part of Reed Travel Exhibitions, has appointed UK-based tourism and business events comms specialist davies tanner as its retained agency, following a four-way pitch. Led by associate director Julia Gosling, davies tanner will focus on building the profile of the ibtm events brand globally, as well as provide in-territory support for its portfolio […]
The California Walnut Commission (CWC) has awarded Richmond Towers Communications a PR contract worth around US$700,000 (£536,000) to promote California Walnuts to UK consumers. Running from October 2016, Richmond Towers says the campaign is one of the biggest generic food initiatives in UK PR. The account was advertised for tender in April. Activity is expected to focus […]
Lucinda Kemeny, who recently (19 July) joined British American Tobacco as head of communications of Next Generation Products (NGP), talks about her decision to move in-house and the challenges she anticipates in her new role. What was behind your decision to move in-house? Agency life was a lot of fun, and I really enjoyed juggling […]
Entries are now open for the 2017 Creative Shootout, a one-day creativity competition now available to all marketing disciplines. This year, participants will need to create a campaign for mental health charities Mind and Rethink Mental Illness, with finalists pitching the idea in front of a live audience in January. Johnny Pitt, head of Launch […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content from the last seven days on Gorkana News. People News Public and corporate affairs agency, Newington, has made former CBI (Confederation of British Industry) corporate communications director, Muniya Barua, director of corporate […]
Public and corporate affairs agency, Newington, has made former CBI (Confederation of British Industry) corporate communications director, Muniya Barua, director of corporate affairs. Barua takes over the role from Natasha Graham who is leaving the agency in October. Barua joins Newington – formerly Bellenden – after seven years at UK lobby group, the CBI, where she held […]
FTI Consulting has formed a network of affiliate companies, run by senior MD Jon Aarons out of the firm’s London office, in order to expand upon its global reach. FTI says the new, more formalised, network will allow it to increase its ability to deliver global results for clients, as it extends the geographic coverage of its existing 28 […]
Ascot Racecourse has promoted Ashley Morton-Hunte to corporate and racing comms manager. Previously, Morton-Hunte was press officer at the business, having first joined the racecourse in 2013. Before that, she held PR and marketing positions at a number of brands. In her new role, she will report to Nick Smith, director of racing and comms. […]
London Fashion Week has grown from an exclusive event which hosted previews of premium fashion lines months ahead, to an occasion where consumers can buy items “off the runway”. Comms pros from Portas, Push PR and W talk to Gorkana about how this has created a new media environment to work in. Ahead of London […]