Thanks to technology and social platforms, media is accessible, almost everywhere and, in theory, can be used by every brand. So why do many businesses ignore the basics of media relations, ask Vikki Cook and Adam Waters of Media 101. “Nothing in life is to be feared, it is only to be understood. Now is […]
Cherish PR is launching Little Bear, a specialist division that aims to provide start-ups with PR support to help them grow. Little Bear launches with two founding clients; Bringit and Uber Sonic. Paula Santos, Cherish director, who will lead the Little Bear team, has more than 15 years of experience in PR and has worked with former start-ups including MOO.com, Etsy, […]
The Alcohol Information Partnership (AIP), which launched last week, aims to balance the debate around alcohol and its misuse in the UK. Chief executive Dave Roberts tells Gorkana how PR is an essential channel for its message and how it will make it all work. Eight alcoholic beverage producers Diageo GB, Pernod Ricard UK, Campari, Bacardi, Brown-Forman, Remy-Cointreau, Moet […]
Golin has been chosen by Vets Now, which provides out-of-hours emergency and critical care services for pets, to lead its consumer PR in the UK. Founded in 2001, Vets Now partners with more than 1,000 veterinary practices across the UK to provide its clients with an out-of-hours emergency care service. Golin has been briefed to […]
Threepipe has unveiled its new ‘Powered by Ideas & Algorithms’ positioning alongside a revamped logo and web site, which co-founder Jim Hawker says “sums up the challenges that the marketing industry is facing”. The agency claims that its new ‘Ideas & Algorithms’ positioning is built on the belief that data and creativity are “easy bedfellows” and […]
Citigate Dewe Rogerson is advising betting business The Football Pools on its planned IPO. The agency’s team will comprise of executive director Simon Rigby, senior director Caroline Merrell and Louise Mason, director of its finance team. CDR’s team will support The Football Pools as it goes through a digital modernisation programme which should make the Pools’ games more accessible and […]
Frank has been appointed to handle the UK PR for Ribs & Burgers, which is part of the Seagrass Boutique Hospitality Group, following its decision to launch its first UK restaurant in Teddington, South West London. The Seagrass Group has 28 sites in Australia across five different brands, with the UK market planned as one […]
Maitland has made Sundeep Tucker a partner. He joins from a head of corporate communications role at Nomura. Tucker was head of corporate comms for Nomura’s Europe, Middle East and Africa operations, having previously worked for the Japanese financial group’s Asia-Pacific business. Before joining Nomura, Tucker spent 16 years as a journalist for titles such […]
Weber Shandwick has acquired Flipside, a specialised mobile and digital agency, for an undisclosed sum. Flipside will retain its name and work with Weber Shandwick to deliver a digital offering that “blends content, community and commerce for both B2C and B2B marketers”. Headquartered in London, with an additional office in Guildford, Flipside designs and develops […]
Chinese takeaway Zing Zing, which raised £1.6 million in the biggest “over-fund ever” on platform Crowdfund earlier this year, has appointed Alfred’s Stacey Jaffe as PR director, as it ramps up its growth plans. After beating its crowdfunding goal of £350,000 earlier in the year and raising £1.6 million in the biggest over-fund on platform Crowdfund, Zing Zing […]