Good Relations has launched a specialist influencer marketing division, Good Influence, that it says will enable clients to identify, deliver and measure influencer marketing strategies. Good Influence launches with a “proprietary algorithm” that enables brands to analyse the engagement value of the influencers they plan or are already working with. The division aims to build […]
MHP/Engine and Pegasus, with three awards each, were the big agency winners at last night’s PRCA National Awards. In addition, Direct Line Group took home the largest share of in-house awards. MHP/Engine picked up the Consumer (High Budget), Public Sector/ Value for Money, and Campaign of the Year awards for its Missing Type campaign for NHS Blood […]
Nina Sawetz, head of editorial at Bottle, on why celebrity endorsements didn’t create a landslide win for presidential candidate Hillary Clinton and the new era of ‘audience voice’ that looks past a recognised elite. As Trump stands on stage giving his election speech, I’m reading an article written just two days ago. The headline? “If celebrity endorsements […]
Bringing together consumers’ online and offline experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how well are communicators keeping consumers abreast of change and challenges in retail? The event, which starts on 16 November, will touch on the potential changes Augmented Reality (AR), Virtual Reality […]
Henry Playfoot, the winner of the 2016 Suzy Spirit Award, has joined the panel of judges in their quest to find two exceptional PR and comms professionals for 2017. Now in its fourth year, The Suzy Ferguson Spirit Award recognises those unsung heroes who have made a difference in the industry and bring out the best […]
Commercial real estate company Colliers International has hired Hannah Zitren as UK PR manager. Zitren, who previously worked at Ash Communications, will focus on media relations, and will work across a range of Colliers’ UK & Pan-EMEA business lines, advising on communications strategy. Charlotte Williams, director of PR and communications for UK/EMEA, said: “PR and communications are […]
Digital banking services provider APS financial, the trading name of Advanced Payment Solutions Ltd. (APS), has appointed Launch PR to raise its profile in the UK’s SME and freelance communities. The Launch PR team, led by director Niki Wheeler, will run a six-month integrated activation programme for APS Financial, and will report to marketing director […]
Coffee brand The New Black has appointed Redleaf Communications to manage its UK launch and raise awareness. Redleaf Communication’s senior account manager Rishi Banerjee and account manager Helena Shadbolt will manage the account. Banerjee said: “The New Black is a unique coffee experience designed to bring the best artisan coffee from the world’s most renowned coffee […]
Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent years. Fraser, who is now MD of PR and SEO agency Ready10, said that when it came to communications, Trump’s campaign was “poetry in motion”. What do you think? 22 […]
Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, has been offered a newly-created role by W Communications on its digital and social team. Jablonka created the video, entitled ‘The Snowglobe’, as part of his media coursework back in June […]