Catch up on the week’s essential PR news, featuring Mongoose CEO Chris O’Donoghue, a trio of Cultural Comms wins and the ultimate media monitoring buyer’s guide.
2018 State of the Media webinar
Fake news, declining trust in social media, search engines bypassing traditional outlets and more have transformed the media over the past 12 months.
For Cision’s 2018 State of the Media survey, we wanted to discover what these changes mean for PR professionals. So, we polled 1,355 journalists from across the globe on the big issues shaping the industry.
This webinar will explore our key findings – with expert commentary from Jack White, celebrity content director, Now, Women’s Own, Woman, Women’s Weekly and W Communications account director Sean Allen-Moy along with Cheryl Douglas, Cision’s head of media research and jobs.
Douglas will summarise this year’s key takeaways, before passing over to White as he talks about how journalists and PRs can work together to tackle the biggest challenges facing the media today. Then, Allen-Moy will draw on his experience working at Sky News and the BBC to consider what this all means for comms professionals.
With the digital transformation of the media industry, there is now an endless trail of content for comms professionals to monitor and report to their stakeholders.
Gathering metrics, analysing the data, tracking against competitors and measuring against business objectives can be more than a full-time job.
That’s where new media monitoring solutions can help – and this digest will provide you with an overview of what an effective media monitoring service should look like for your organisation.
KK Communications has been appointed to launch the Margarita Loves Cointreau campaign for Cointreau and handle the brand’s Christmas activities. It will also run the press office for fellow Rémy Cointreau brand METAXA.
The CAN Group has signed influencer Phoenix Brown, the daughter of Spice Girl Mel B, to its roster. The agency will represent Brown on a number of upcoming projects.
Edelman has hired Andrew Wilson as executive director, purpose and Mark McGinn as director, brand and social purpose.
Haggie Partners has appointed of Nick Ravenscroft, a former BBC, ITN and Sky correspondent, as a director in its PR division.
Allison+Partners has appointed Harry Ronaldson as vice president, with a brief to grow the agency’s B2B offering. Katie Rispin has also joined Allison+Partners as senior account director.
Health sector support body Medilink North of England has hired Mary Hickey as senior PR director.
BECG, the UK’s largest Built Environment specialist communications agency, has launched in the East of England. BECG director Ally Kennedy will lead the new regional division.
Allison+Partners has entered a strategic partnership with UK-based talent and influencer agency Beyond to enhance its consumer capabilities.
LEWIS has launched a 3D animation service in the UK, enabling it to provide clients with VR and augmented reality-based marketing solutions.
The PRCA has entered into an agreement with the Marketing Agencies Action Group to share back office services including office space, IT services, event management, web development, social media support and accounting services.
It has also appointed Steve Dunne as its latest Fellow. Dunne is currently CEO of Digital Drums, a digital marketing strategy consultancy.