Mason Williams is launching Brands2UK, a new division within the agency dedicated to helping overseas brands conquer the UK market.
John Williams, Mason Williams’ chairman and CEO, will lead the division. Its senior team will include Nicola Gregson, the agency’s international director, who recently returned to the UK after 10 years in the Middle East.
“We have brought international brands to life in the UK for nearly 20 years and this has become a specialisation in the agency,” said Williams. “It therefore makes sense to set up a separate and specialist division with colleagues who have experience of bringing brands into the UK and showcasing products to the British public.”
He added: “We’ve publicised cameras from Germany, breakfast foods from Finland and boating holidays in the middle of Portugal on Europe’s largest manmade lake.”
- Pictured: John Williams