Roland Dransfield will work alongside digital creative agency e3creative to support the St. Michael’s team ahead of the project’s potential launch.
The agency will deliver a strategic media relations and digital campaign designed to raise awareness of the proposed city centre scheme globally.
Former Manchester United footballer Gary Neville said: “We are pleased that Roland Dransfield is now part of the wider St. Michael’s team – who are all working together to help deliver an exciting and distinct new district within Manchester city centre.”
He added: “St Michael’s will set new standards in design and quality of accommodation which will reinforce the city’s position both nationally and internationally.”
Caroline Aspinall, associate director at Roland Dransfield, continued: “We have been involved in St. Michael’s for almost nine months now through our work with Stephen Hodder at Hodder+Partners and couldn’t be more pleased that Stephen’s re-worked design plans have been minded for approval.
“With our property expertise and journalist credentials – and our existing relationship with Hodder+Partners – the agency is uniquely placed to deliver on the St. Michael’s marketing brief.”