PR News in Brief

This week’s PR news in brief (29 January-2 February)

Here’s our round-up of this week’s essential PR news, featuring six account wins from 10 Yetis Digital, agency news from Good Relations and the latest Cision white paper

Thought leadership


Discover how AI, social activism, PR measurement and a video content revolution will impact your comms initiatives this year in Cision’s latest white paper – Four trends that will shape PR and earned media in 2018.

Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today.

Interviews


Eleven Hundred Agency co-founder Mike King explains why he and Claire Ayles set up the new agency, its focus on high growth tech clients and which piece of technology he wants to get his hands on.

Sue Anstiss, CEO of Promote PR, speaks about being awarded the MBE, the rise of women’s sport and her agency’s most memorable campaign.

Account wins


Cirkle has secured a £1 million integrated brief to launch Bosch’s premium smart home offering, following a five-way pitch.

Luxury London hotel Sheraton Grand London Park Lane has appointed Switched On to handle its 2018 retained PR brief following a five-way pitch, reports Cassandra Albertine.

10 Yetis Digital has secured six new clients this month, including two from the lastminute.com group. They are hotel comparison site Hotelscan, flight comparison site Jetcost France, events company Chillisauce, tradesperson finder MyJobQuote.co.uk, dog-friendly holiday cottage firm Canine Cottages and workplace furniture site Kit Out My Office.

The Clerkenwell Brothers has secured PR briefs from CanO Water, the canned spring water company, and iced dessert company Little Moons.

Veloforte, the endurance nutrition brand, has appointed Fusion Media to handle its UK PR. The agency will engage specialist, consumer and lifestyle media outlets to target the UK’s cycling and active sports market.

Baby skincare firm Mustela has appointed RKM Communications to manage its UK PR, social media and digital media.

The Farm Safety Foundation, a charity dedicated to changing attitudes towards farming safely, has enlisted TVC Group to boost awareness of its work throughout 2018.

Agency news


Good Relations has launched Good Live, a live brand experiences division, with former Taylor Herring staffer Kat Day at the helm.

People news


Matthew Knowles, Boeing UK and Ireland’s former comms director, has joined Williams Advanced Engineering to head up communications within the Formula 1 team, Williams.

Emily Luscombe, a former deputy MD of Bell Pottinger’s Engage division, has joined Golin as deputy managing director in its London office.

Ryan Thompson has joined creative agency The Clerkenwell Brothers as its new head of PR. Thompson’s past PR clients include Lurpak, Tetley, Honest Burger and IKEA.

Cicero Group has welcomed Ian Emond, Eóghain Mitchison and Megan Ridderhof to its EU affairs team as account director, account manager and account executive, respectively.

Cognito has expanded its London team by appointing Benjamin Thiele-Long and Ketna Mistry as account directors and Georgie Gold as its new account manager.

Jonny Silver has been appointed head of communications at The Hookan entertainment publisher that produces content designed specifically for social media.

Strike Media has appointed Marc Foley-Comer as senior account manager. He previously spent 18 months freelancing at agencies including Think Jam, The Red Consultancy and One Green Bean.

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