Strategic communications consultancy Madano has launched a new technology practice and appointed Dominic Weeks as head of technology.
Weeks joins Madano from its sister agency, SHIFT, where he was a vice president in its Boston office and specialised in data-driven comms programmes for tech clients.
He has spearheaded the expansion of SHIFT’s international network over the past three years and has 13 years’ comms experience, split evenly across both sides of the Atlantic.
The tech practice will advise clients on challenges and opportunities that either affect the sector directly or affect technology in other sectors.
It will help clients with insights and intelligence, brand development and positioning, reputation management, stakeholder engagement, integrated communications, bid and project support and issues management.
“Madano shares with SHIFT a passion for evidence-based insights fuelling strategic and creative communications plans,” said Weeks. “I am excited to be joining the team at Madano and returning to London at a fascinating time for both the UK technology and communications industries.”
Michael Evans, Madano’s managing partner, continued: “The creation of a new technology practice is an exciting step in Madano’s growth strategy, complementing the creation of a new transport sector in October last year.”
He added: “Dominic is a perfect fit for Madano, with deep knowledge of technology coupled with experience advising businesses and organisations at the very highest level.”
- Pictured: Dominic Weeks