Rothwell will run the firm’s European operations following Vested’s acquisition of Templars Communications earlier this month, which is driving its European expansion.
At FTI Consulting, Rothwell was responsible for delivering integrated comms campaigns and strategic planning for financial services clients. Before that, she was deputy managing director at Consolidated PR, where she ran the firm’s financial services offer.
Her client experience includes American Express, Brewin Dolphin, HSBC and Virgin Money.
Rothwell will work closely with Kitty Parry, the former Templars Communications CEO, alongside the US management team.
“It is a privilege, honour and delight to join the Vested team,” said Rothwell. “I believe Vested’s approach is both refreshing and on the money. I’m delighted to join such an innovative and entrepreneurial organisation that is already changing the shape of financial services communications.”
Ishviene Arora, co-founder and chief operating officer of Vested, added: “We acquired Templars in the UK because we recognise the opportunity a major financial market like London presents and having the right person to lead us in the region is critical.
“Elspeth is an accomplished professional with a track record of excellence in thinking big and delivering value to clients, and we’re thrilled that she chose to join our team.”