Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy.
PR will always be about building great relationships – whether you’re pitching a story, following up on the phone or networking with an up-and-coming influencer.
That’s why Cision’s first webinar of 2018 will explore the latest trends in media relations. In it, you’ll hear from two of PR’s leading authorities on how to create a media relations programme that delivers results in 2018 and beyond.
David Frossman, head of media at W Communications, will outline how to deploy media relations effectively as part of an integrated comms strategy.
Then, Eulogy MD Lis Field will give her top tips for securing coverage in an increasingly fragmented media landscape.
“I can’t think of a better way to kick off Cision’s 2018 events calendar,” said Cision’s Philip Smith, who will chair the webinar. “Media relations remains a key PR skill – and as the media continues to evolve this year, keeping up with the latest trends will help communicators secure vital coverage.
“Our audiences always have plenty of insightful questions at these thought leadership webinars, and I’m looking forward to putting them to David and Lis.”
This essential webinar will take place at 2pm on Thursday 25 January. So, click here now to reserve your place at Future trends in media relations.