Cision webinar to reveal the latest trends in media relations

Cision webinar to reveal the latest trends in media relations

Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy.

PR will always be about building great relationships – whether you’re pitching a story, following up on the phone or networking with an up-and-coming influencer.

That’s why Cision’s first webinar of 2018 will explore the latest trends in media relations. In it, you’ll hear from two of PR’s leading authorities on how to create a media relations programme that delivers results in 2018 and beyond.

David Frossman, head of media at W Communications, will outline how to deploy media relations effectively as part of an integrated comms strategy.

Then, Eulogy MD Lis Field will give her top tips for securing coverage in an increasingly fragmented media landscape.

“I can’t think of a better way to kick off Cision’s 2018 events calendar,” said Cision’s Philip Smith, who will chair the webinar. “Media relations remains a key PR skill – and as the media continues to evolve this year, keeping up with the latest trends will help communicators secure vital coverage.

“Our audiences always have plenty of insightful questions at these thought leadership webinars, and I’m looking forward to putting them to David and Lis.”

This essential webinar will take place at 2pm on Thursday 25 January.  So, click here now to reserve your place at Future trends in media relations.

Cision webinar to reveal the latest trends in media relations

Related Posts
WIRED Matt Burgess and James Temperton
WIRED: We want to be surprised and surprise our readers
WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess said today at an exclusive Cision media briefing. James Temperton, [...]
What journalists say they want from PRs today
Cision webinar to reveal what journalists really want from PRs today
For Cision’s 2018 State of the Media survey, we wanted to discover what the transformation the media has undergone over the past 12 months means for PR professionals. So, we [...]
PR measurement in practice with Cision PRIME Research and AMEC
Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Gumtree: What
Gumtree: What’s in our media relations toolkit
Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator [...]
Copyright © 2018 Gorkana