Grayling has hired British PR industry veteran Jonathan Sanchez as its creative and strategic director for continental Europe.
Sanchez will be based in Germany, where Grayling sees the most significant consumer brands opportunities emerging in the coming years.
With more than 20 years’ experience across Europe, Asia and America, Sanchez has held leadership roles at Euro RSCG, JWT Worldwide, Havas and Edelman.
He has also been a board member at global tech companies, held leadership roles in FMCG businesses, including Unilever and is a specialist in sustainability communications.
Sanchez will report to Jan Simunek, CEO of Grayling Continental Europe, and Frank Schönrock, CEO of Grayling Germany.
Sanchez said: “I am very excited to come to Germany to carve out a new role and have the chance to be at the forefront of change and growth in Europe during these interesting times.
“I’m passionate about winning business with powerful ideas that can start movements, be a force for good or simply help raise the profile of those that choose to work with us.”
Jan Simunek, CEO of Grayling Continental Europe, added: “Jonathan will lead the creative potential of Grayling into a new dimension and strengthen our strategic offer to multi-country clients across all sectors and disciplines.
“He has worked in a number of impressive senior communication and creative roles both in agencies and inside big corporations across the globe. I am convinced that we and our clients will benefit from his broad international experience.”