He will take over from Cecile Missildine, who is going on to head the agency’s global insights and analytics unit after five years in the EMEA role.
Cartwright previously spent nine years as director of Ketchum’s global corporate and public affairs practice. He also spent four years as public affairs director at Hill+Knowlton and five years as director and head of public affairs at GCI London.
A founding fellow and former board member of the PRCA, Cartwright started his career as a government relations specialist. He has advised organisations including Nissan, IBM, KFC, Toyota, IATA and Western Union.
Based in Text100’s London office, he will be part of the agency’s global leadership team, working with colleagues around the world to ensure Text100 achieves its growth targets.
“With its renowned culture and strong reputation for creativity, the opportunity for Text100 is immense in a world of convergence and integration,” said Cartwright. “I relish the prospect of joining the agency and building on the great work Cecile has done to expand Text100’s range of services and grow the profile of this great business across the region.”
Aedhmar Hynes, Text100 CEO, added: “Rod brings with him an impressive 20-year pedigree in the industry, successfully steering, shaping and transforming major brands. His arrival underlines our commitment to becoming the fastest-growing marketing communications agency that inspires in a world transformed by technology.
“Cecile Missildine has done an amazing job for us across the EMEA region and has laid the best possible foundations for her successor.”