Seymour PR launches organic feminine care range Kind Organic

Kind Organic, the UK’s first organic feminine care range for sensitive skin, has appointed Seymour PR on a two-month consumer and trade press office brief.

Carie Barkhuizen, Seymour PR’s managing director, will lead the agency’s team as it generates consumer product press coverage during Kind Organic’s exclusive launch into 444 Boots stores in the UK and Ireland.

Seymour PR will also launch Kind Organic in the trade press, communicating the brand’s unique positioning in the retail health and beauty sector.

Barkhuizen said: “This is a really exciting win for us. Consumers are increasingly looking for more natural alternatives across a broader range of products and we believe this brand should be at the centre of that conversation.

“To see a challenger brand like Kind Organic bringing this trend to the feminine care sector is fantastic and we’re delighted to be part of that journey.”

Kate Bache, Kind Organic founder and CEO, added: “Kind Organic has set a mission to make natural alternatives, in the feminine care market, more accessible. In order to do that we need to tell consumers and prospective stockists about us.

“Seymour PR is expertly placed to do this and we look forward to seeing the results.”

Related Posts
Ontario Teachers
CNC to handle comms for Ontario Teachers’
Ontario Teachers’ Pension Plan has appointed CNC Communications as its PR agency for the UK/Europe and Asia Pacific regions following a competitive pitch process. CNC will [...]
RCNi appoints Clarion to promote 2018 Nurse Awards
Clarion wins RCNi Nurse Awards brief
Nursing journal publisher RCNi has appointed Clarion Communications to promote the 2018 RCNi Nurse Awards following a five-way pitch. Clarion will raise the profile of the [...]
Stir appoints Jo Vyvyan-Robinson as MD
Stir appoints Jo Vyvyan-Robinson as managing director
Stir has appointed Jo Vyvyan-Robinson as its new managing director. She will oversee management of the agency as well as masterminding new ventures to drive growth. [...]
Milk & Honeys PR wins Liva Healthcare
Milk & Honey PR to promote NHS partner Liva Healthcare
Danish private healthcare firm Liva Healthcare has appointed Milk & Honey to promote its digital health platform in the UK. Milk & Honey PR will work to educate [...]
Copyright © 2017 Gorkana