This week’s PR news in brief (31 July – 4 August)

Here is a round-up of the essential PR stories, people news and account wins that have been announced over the past week.

Account wins

Europe’s largest sweet shop, Kingdom of Sweets, has handed its consumer PR account to Frank. The agency’s first project will be to launch the chain’s new 10,000 square foot “mega store” in central London.

Integrated communications agency One has secured the PR and social brief for Hoover floorcare and small domestic appliances following a three-way pitch. The firm has represented Hoover’s major domestic appliances business for more than a decade.

The Lifestyle Agency has been appointed for the launch of cocktail bar chain Mahiki’s new central London venue in Kensington next month. The agency has also secured a raft of new accounts including Polynesian restaurant Pufferfish, luxury florist Hayford & Rhodes, shoe brand Unicorn Sands, ski resort operator Vail Resorts and Royal Crescent Hotel & Spa.

Little Red Rooster has been appointed as the retained PR agency for UK TV platform Freeview. It will be responsible for raising awareness and understanding of the brand’s smart TV offering, Freeview Play.

Carousel PR has won a five-way pitch to deliver PR and social media for East Coast Concepts – the Manchester-based company behind restaurant brands Neighbourhood and Victor’s.

Mason Williams Communications has been appointed to handle the consumer PR brief for Kidtropolis, a children’s event which will take place at ExCeL London in October.

Service supply chain and field service technology company ByBox has appointed B2B PR and communications agency Limelight to build its profile and support its growth strategies within the UK and overseas.

MESH Theatre Co, the UK-based theatre company founded this year by Sally Woodcock, has handed its PR brief to Three Little Birds. The agency will represent MESH for its debut production of the WW1 story Journey’s End.

People news

Social media marketing agency Influencer has enlisted YouTube star Caspar Lee as chief innovation officer.

Allison+Partners’ executive vice president and head of consumer technology Jordan Fischler and real estate lead and Seattle general manager Richard Kendall have both been promoted to the partnership team. Partner Zach Colvin has been promoted to the newly created position of chair, California.

Financial PR

Citigate Dewe Rogerson provided strategic communications advice and implementation for Polish telecoms company Play Communications during its recent IPO.

Agency news

Brighton-based corporate communications agency Foco was launched this week by co-founders Michael Taggart, John Shewell and Nick Sturman.

The Capital Conversation, a new weekly business TV show airing at 7pm on London Live, launched on Tuesday, hosted by Seven Hills co-founder Michael Hayman.

K&H Comms has launched a lifestyle division with Anna Olszewski-Lewis at the helm. Its first major project will be the launch of Passo, an LA inspired Italian restaurant in London.

  • Pictured: Hoover’s Freedom Pets 2-in-1 Cordless Vacuum Cleaner
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