Lotus has been briefed to consolidate the image of Palma as an attractive, modern and year-round city break destination.
The campaign will focus on four key verticals in the UK market: culture, gastronomy, shopping, and sports – such as golf, running, cycling and sailing.
The account will be led by associate director Kate McWilliams and supported by account director Frances Tuke and senior account executive Lucy Keenan.
“We are delighted to be continuing our work with Lotus in the UK market,” said Pedro Homar, director of the Palma Tourist Board. “The team has fantastic knowledge of the city, excellent relationships with the UK travel industry and media and a thorough understanding of what we wish to achieve.”
McWilliams added: “We are thrilled to be continuing our work promoting Palma. It’s a long-standing favourite with UK holidaymakers and the travel industry and we are pleased to have the opportunity to consolidate and build upon the significant inroads we have made promoting the culture, shopping, gastronomy and sport of this great city.”
- Pictured: Yachts next to the Cathedral of Santa Maria in Palma, by the Palma Tourist Office