Mark Heath

The Lifestyle Agency to launch Universal Music Group’s Decca Luxe offering

Decca Luxe, Universal Music Group’s private client team, has selected luxury PR and marketing firm The Lifestyle Agency to launch a “unique” experiential offering aimed at the global ultra-high-net-worth sector.

Charlie Mason-Pearson, The Lifestyle Agency’s managing director, will lead the account and report directly to Decca Luxe director Mark Heath.

The agency will act as Decca Luxe’s press office and generate creative campaigns and projects to raise awareness of its exclusive services.

Heath said: “TLA’s track record in this space is well-proven. I’m looking forward to collaborating on our client events both in the UK and further afield.”

Mason-Pearson added: “I am delighted to be working one of the most exclusive businesses to date. Decca Luxe is the best in the business and offers a service like no other company in the market.”

  • Pictured: Mark Heath, photo by Chrystal Ding
Related Posts
PR News in Brief
PR news round-up (9-13 July)
Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI [...]
Opinion: How brands can achieve greatness
Opinion: How brands can achieve greatness
Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If [...]
Combining art and science in effective communications
Combining art and science in effective communications
In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it [...]
Opinion: PRs should look to commercial radio to drive engagement
Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]