Decca Luxe, Universal Music Group’s private client team, has selected luxury PR and marketing firm The Lifestyle Agency to launch a “unique” experiential offering aimed at the global ultra-high-net-worth sector.
Charlie Mason-Pearson, The Lifestyle Agency’s managing director, will lead the account and report directly to Decca Luxe director Mark Heath.
The agency will act as Decca Luxe’s press office and generate creative campaigns and projects to raise awareness of its exclusive services.
Heath said: “TLA’s track record in this space is well-proven. I’m looking forward to collaborating on our client events both in the UK and further afield.”
Mason-Pearson added: “I am delighted to be working one of the most exclusive businesses to date. Decca Luxe is the best in the business and offers a service like no other company in the market.”
- Pictured: Mark Heath, photo by Chrystal Ding