BrandContent wins five-way Admiral PR pitch

Welsh content marketing and PR agency BrandContent has secured a retained contract with insurance company Admiral in a five-way pitch against global and London-based agencies.

The firm will deliver Admiral’s UK consumer PR and social amplification to drive brand awareness across its car and home insurance product range.

Sharon Flaherty, founder and managing director at BrandContent and chair of PRCA Wales, set up the agency two years ago after leaving MoneySuperMarket as group head of communications.

“Admiral was specifically looking to work with a national agency and we persuaded it that it could get that right here in Wales,” she said. “Our location has never held us back when working with national and global clients.

“We have broad horizons and deliver big results for clients whether they’re based around the corner, across the country or the other side of the world.”

Justin Beddows, Admiral’s head of consumer PR, added: “Admiral is looking to refresh its external comms to communicate all the innovations that are going on within the business and raise awareness of our new products as well as core insurance offerings.

“We were really impressed with BrandContent’s approach to the brief. They demonstrated they go the extra mile and their creative ideas and the team’s enthusiasm and commitment to service shone through.”

  • Pictured: Sharon Flaherty
Related Posts
The View wins DogFest 2018 festivals brief
The View wins DogFest 2018 festivals brief
Fitz All Media has appointed The View to handle PR for DogFest, three festivals aimed at dog-lovers and their pets. The agency has been tasked with creating consumer and trade [...]
Thriva appoints Tin Man
Tin Man to promote Thriva’s blood test kit
Preventative healthcare service Thriva has appointed Tin Man following a competitive pitch process. The agency has been tasked with creating a campaign to raise brand [...]
Palm PR wins Moving Mountains brief
Palm PR to launch meat-free burger brand
Meat-free burger brand Moving Mountains has appointed Palm PR to manage the launch of its UK-first “bleeding” plant-based burger, following a three-way pitch. Palm PR will [...]
W Communications Adam Mack and Warren Johnson
W names former Weber Shandwick strategy chief as its first UK CEO
W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities [...]
Copyright © 2018 Gorkana