BrandContent wins five-way Admiral PR pitch

Welsh content marketing and PR agency BrandContent has secured a retained contract with insurance company Admiral in a five-way pitch against global and London-based agencies.

The firm will deliver Admiral’s UK consumer PR and social amplification to drive brand awareness across its car and home insurance product range.

Sharon Flaherty, founder and managing director at BrandContent and chair of PRCA Wales, set up the agency two years ago after leaving MoneySuperMarket as group head of communications.

“Admiral was specifically looking to work with a national agency and we persuaded it that it could get that right here in Wales,” she said. “Our location has never held us back when working with national and global clients.

“We have broad horizons and deliver big results for clients whether they’re based around the corner, across the country or the other side of the world.”

Justin Beddows, Admiral’s head of consumer PR, added: “Admiral is looking to refresh its external comms to communicate all the innovations that are going on within the business and raise awareness of our new products as well as core insurance offerings.

“We were really impressed with BrandContent’s approach to the brief. They demonstrated they go the extra mile and their creative ideas and the team’s enthusiasm and commitment to service shone through.”

  • Pictured: Sharon Flaherty
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