BrandContent wins five-way Admiral PR pitch

Welsh content marketing and PR agency BrandContent has secured a retained contract with insurance company Admiral in a five-way pitch against global and London-based agencies.

The firm will deliver Admiral’s UK consumer PR and social amplification to drive brand awareness across its car and home insurance product range.

Sharon Flaherty, founder and managing director at BrandContent and chair of PRCA Wales, set up the agency two years ago after leaving MoneySuperMarket as group head of communications.

“Admiral was specifically looking to work with a national agency and we persuaded it that it could get that right here in Wales,” she said. “Our location has never held us back when working with national and global clients.

“We have broad horizons and deliver big results for clients whether they’re based around the corner, across the country or the other side of the world.”

Justin Beddows, Admiral’s head of consumer PR, added: “Admiral is looking to refresh its external comms to communicate all the innovations that are going on within the business and raise awareness of our new products as well as core insurance offerings.

“We were really impressed with BrandContent’s approach to the brief. They demonstrated they go the extra mile and their creative ideas and the team’s enthusiasm and commitment to service shone through.”

  • Pictured: Sharon Flaherty
Related Posts
Golin wins Danone
Golin wins Danone’s Evian and Volvic briefs
Food company Danone has appointed Golin to lead social strategy and content creation for its Volvic and Evian brands following a competitive pitch. The agency will deliver [...]
Farrer Kane to raise profile of healthcare innovation hub
Farrer Kane to raise profile of healthcare innovation hub
Farrer Kane is to run media relations and drive social media engagement for Health Enterprise East, the healthcare innovation hub. Dr Anne Blackwood, CEO of Health Enterprise [...]
Meet the Journalist: PinkNews head of content Ellen Stewart
Meet the Journalist: PinkNews head of content Ellen Stewart
Ellen Stewart, head of content at PinkNews, speaks about her love of digital journalism, the importance of LGBT+ media and how the title works with PRs. Throughout your career [...]
Devour Tours appoints Philosophy PR with UK brief
Philosophy PR wins Devour Tours’ UK PR brief
Spanish tour operator Devour Tours has appointed Philosophy PR to raise awareness of its intimate food and culture tours in the UK market. Philosophy PR will deploy a media [...]
Copyright © 2018 Gorkana