AirHelp has appointed Diffusion as its retained PR agency, following a competitive pitch process.
Diffusion has been briefed to build brand awareness with national consumer, travel and consumer affairs media and influencers to promote AirHelp’s online compensation tool and its free, independent, consumer rights advice to UK travellers who have experienced a flight delay or cancellation.
Diffusion will create and deliver a series of creative consumer activations during 2017, focused on educating passengers on their consumer rights to ensure they’re not left out of pocket. Although eight million people are entitled to compensation each year, only two per cent go on to file a claim.
Diffusion will also be include promoting the ‘AirHelp Score’, which ranks airlines – based on passenger opinion – on their quality and service, their on-time performance and claim processing.
Marius Fermi, UK country manager at AirHelp, said: “We were searching for a creative and smart agency partner that would not only bring originality and depth to our PR, but would feel like an extension to our close-knit in-house team. Diffusion was able to combine the strategic insight, creative campaign ideas and the deep travel PR expertise that we were searching for. We’re excited to see what we can achieve together.”
Daljit Bhurji, global managing director at Diffusion, commented: “What really sets AirHelp apart from the competition is its mission to be more than just a standard compensation service and actually educate passengers on their rights and help hold airlines to account on behalf of consumers. We will be taking an issues-based approach and leveraging the strength of our national media and influencer relationships, to position AirHelp as the ‘go-to’ consumer aviation rights experts in the UK.”