easyHotel appoints Houston PR for corporate and consumer brief

Houston PR has been appointed by easyHotel, the international super-budget hotel chain on a combined Capital Markets, corporate and consumer brief following a competitive pitch.

The Houston team, led by director Kate Hoare, will report to easyHotel CEO, Guy Parsons.

Houston PR’s first consumer announcement for easyHotel promotes the chain’s ‘fake views’ initiative, offering customers adhesive window views of spectacular London landmarks for £1.  The initiative highlights the discrepancy between easyHotel’s super-budget offering, with the emphasis on comfort and essentials, and London’s ritziest hotels which can charge up to £10,000 a night for a view.

Houston director Kate Hoare said:” We’re delighted to be working with Guy and the easyHotel team at this important point in the growth of the business.”

She added: “The unique consumer, corporate and capital markets skills set that Houston offers creates an attractive proposition for brands and businesses that want to tell their story in an authentic way. easyHotel has significant international ambitions and a compelling business model and we look forward to articulating the story to all audiences.”

Related Posts
Alex MacLaverty
Hotwire promotes Alex MacLaverty to global COO
Consumer and corporate PR agency Hotwire has promoted Alex MacLaverty from EMEA and ANZ managing director to global chief operating officer.   She will report to Barbara [...]
Ruth Allchurch, Cirkle MD
Chivas Brothers awards global PR brief to Cirkle
Chivas Brothers, the whisky and gin business from Pernod Ricard, has appointed Cirkle to drive fame for its Scotch whisky brand, Royal Salute, ahead of a festive gift pack [...]
60 Seconds with Redleaf Communications’ Guy Smith
Guy Smith, a former BBC correspondent who recently joined Redleaf Communications‘ corporate team as an associate director, offers his perspective on journalism and PR.   [...]
Brands2Life wins Moonpig PR and social media brief
Brands2Life has landed the consumer PR and social brief for personalised card and gift retailer Moonpig following a competitive pitch.   The agency’s remit is to drive broader [...]
Copyright © 2017 Gorkana