Golin has been appointed by the De’Longhi Group to run its household appliances consumer PR and social media across its De’Longhi, Kenwood and Braun brand portfolios in the UK.
Alongside a brand press office to support ongoing product innovations and launches, Golin will undertake specific projects and social media support to strengthen each of the brands’ individual ambitions.
Alex Pickering, marketing director UK & Ireland for the De’Longhi Group, said: “We selected Golin as our PR partner following a competitive pitch process. We were impressed by the team, the rigorous insights and a clear understanding of the challenges we face as a business. This strategic thinking alongside clever creative made for a successful pitch recipe and we’re excited to start working with Golin to raise our brands’ profile.”
Edel Collis, director at Golin, added: “It’s a privilege to work for such long-established, world-class brands like these. Through our consumer PR, we will activate a hard-working press office function, complemented by creative PR campaigns and social media content to strengthen De’Longhi, Kenwood and Braun’s positioning within their respective areas.”