Infinite Global has appointed Cameron Webb as head of branding and creative as it looks to expand its creative services offering.
Webb will be based in the firm’s London office. He will lead Infinite Global’s creative department, focusing on expanding the practice and integrating brand and creative services into the firm’s communications offering.
With 20 years of experience focusing on the development of global B2B brands, Webb’s previous roles include client director at Radley Yeldar, head of brand for KPMG in the UK and Europe, and global head of brand for Amlin.
Jamie Diaferia, Infinite Global CEO, said: “Infinite Global has grown dramatically in the past few years, particularly in our creative and design function. Cameron’s hire bolsters our offering in this space and reflects our dedication to helping clients build brands that allow them to stand out in a crowded marketplace. Our communications, content, creative and branding expertise enables us to provide our clients with an even more valuable and comprehensive service.”
Webb said: “I am delighted to join such a talented team and am excited at the opportunity to build out our offering that looks at reputation in a more holistic way. Historically, brand focus for many organisations has centred on reactive crisis communications work, but here we are promoting a more proactive and rounded approach. We embrace the commercial need for businesses to define themselves positively and stand out among their competitors, building brands that are both experiential and consistent.”