Influencer marketing platform Sweet P Social hires MUNCH for UK launch

Sweet P Social has brought in new consumer agency MUNCH to handle the launch of its two-sided platform, which allows brands, agencies and influencers to connect and collaborate in a simplified way.

Lizzie Earl

Unlike competitors, Sweet P Social claims to allow both brands and content creators to pitch creative ideas to one another, saving brands time and allowing social influencers “more control of their career”.

MUNCH has been briefed to raise awareness of Sweet P Social among its target brands and encourage content creators to join its community and collaborate on social-first projects.

Pierre-Antoine de Preux, founder of Sweet P Social, said: “We’re a business run by millennials for millennials, and so it was important we found a like-minded PR agency with the same energy, creativity and dedication to delivering results.

“The Sweet P Social team is a mix of social marketing experts, influencers and brand owners, so we understand the pain points from all sides. Our goal is to revolutionise how influencer marketing is being done.”

Lizzie Earl (pictured), founder and director of MUNCH, added: “As a PR, this campaign is of course particularly exciting to work on having watched and been part of the continued evolution of the influencer marketing landscape.

“We’re looking forward to launching Sweet P Social with a multi-faceted campaign, focused on generating tangible business results for the brand. I don’t believe in doing PR just for the sake of getting coverage. We always approach everything we do from the business objectives up, rather than the idea down. Our output is just as creative but the bottom line is, ultimately, where we evaluate success.”

Ex-Disney and Golin PR Earl launched MUNCH in March to offer brands and businesses “big agency thinking delivered with a results-focused, boutique approach”.

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