Operational consultancy Newton Europe has appointed Bottle to raise brand awareness.
Bottle will look to increase Newton’s profile within the national and the trade press, including public sector, healthcare, retail, defence and transport media. The agency will also raise awareness of Newton Europe’s services and views on key issues that matter to its clients, by positioning key spokespeople at the forefront of industry debate.
Bottle will help Newton Europe launch three new ‘cluster’ campaigns, to support business growth in its three focus areas. The first campaign will focus on the private sector (grocery and retail), followed by the public sector (adult social care, children’s services and NHS provider trusts) and, finally, Air, Land and Sea (ALS).
Recruitment and corporate profiling will be an ongoing key focus. As a result, Bottle will boost the employer brand to support the rapidly growing Newton Europe team as it hires more experienced consultants.
Through the use of its daily 7.30am newsroom, Bottle will increase day-to-day brand building through newsjacking and proactive outreach. Bottle will also draft and distribute content that presents senior members of the Newton Europe team as authoritative voices in their fields, while also developing media relationships for these spokespeople.
Robert Man, CMO at Newton Europe, said: “We feel certain that Bottle will successfully raise the profiles of our people and brand and are really looking forward to seeing how its team works within our specialist industries. We have big plans to create a disruptive voice in the market, based on the incredible array of knowledge within the firm, and Bottle will be integral to shaping that.”
Holly Tyzack, head of editorial at Bottle, added: “Our strong B2B team here at Bottle is well tuned to the management consultancy industry, so we are thrilled to now be working with Newton Europe. We’re coming on board at a very exciting time, with the launch of three ‘cluster’ campaigns that will really appeal to the key markets, so can’t wait to hit the ground running. We pride ourselves on red-hot media relations and, by implementing the right strategies, want journalists to be approaching Newton Europe as a credible voice in the Private, Public and ALS sectors.”