Kingsmill hires Another Word Communicatons for brand re-launch

Kingsmill, one of the UK’s biggest bread brands, has appointed Another Word Communications to drive awareness and reappraisal amongst consumers, following its recent re-launch and the introduction of new products.

Another Word will drive media engagement and influencer outreach to support the Kingsmill brand.

Recently, Kingsmill introduced a suite of new products, including Kingsmill Super Toasty and Kingsmill Toasties.

Another Word Communications has been briefed to drive media engagement and influencer outreach to support the brand in “reigniting the nation’s love of bakery”.

The team will report to Anna Millichamp, marketing manager at Kingsmill.

Millichamp said: “With Kingsmill, we are delivering the most comprehensive innovation and transformation platform the bread category has seen in recent years.

“Another Word impressed us with its understanding of our brand and their ability to creatively engage consumers to drive awareness of our new products.”

Lynda Redington, joint MD at Another Word Communications, said: “We are thrilled to add Kingsmill to our client roster. The brand will remind people that bakery is the ultimate simple pleasure and we’re delighted to be working with Kingsmill to support this objective and raise awareness of genuine innovation.”

Related Posts
The Forge wins Gousto reputation management brief
The Forge Communications has been retained by food delivery company Gousto to handle its issues management in the UK. Gousto delivers fresh, pre-measured ingredients and [...]
March 20 – 24: the most read people news on Gorkana News this week
Your bitesize update on the latest people news and moves featured on Gorkana News this week: Hotwire’s Brendon Craigie steps down Hotwire’s group CEO, Brendon [...]
Smoking Gun wins Arriva Buses North West PR brief
Smoking Gun PR has been appointed to handle the PR for Arriva Buses in the North West and Wales. Arriva is one of the largest bus and train transport services organisations in [...]
nextbike hands UK brief to Nathan Rous PR
Nathan Rous PR has been chosen to handle the UK PR for public bike sharing scheme nextbike. The nextbike scheme, which launched in 2004, is based in over 100 cities globally, [...]
Copyright © 2017 Gorkana