Kingsmill, one of the UK’s biggest bread brands, has appointed Another Word Communications to drive awareness and reappraisal amongst consumers, following its recent re-launch and the introduction of new products.
Another Word Communications has been briefed to drive media engagement and influencer outreach to support the brand in “reigniting the nation’s love of bakery”.
The team will report to Anna Millichamp, marketing manager at Kingsmill.
Millichamp said: “With Kingsmill, we are delivering the most comprehensive innovation and transformation platform the bread category has seen in recent years.
“Another Word impressed us with its understanding of our brand and their ability to creatively engage consumers to drive awareness of our new products.”
Lynda Redington, joint MD at Another Word Communications, said: “We are thrilled to add Kingsmill to our client roster. The brand will remind people that bakery is the ultimate simple pleasure and we’re delighted to be working with Kingsmill to support this objective and raise awareness of genuine innovation.”