Keith Gladdis, the Daily Mail’s executive news editor, is to join MHP Communications as a director. He will join the agency’s Media Unit in May, with a brief to provide senior counsel to clients on media strategy, crisis comms and effective campaigning.
Gladdis has been a journalist for more than 20 years, and has held senior positions at titles including the Daily Mail and the News of the World.
As executive news editor of the Daily Mail, he manages one is responsible for the news, politics and campaigning content of the newspaper.
He helped navigate the newsroom through the 2015 General Election, the 2016 Brexit campaign and led the coverage of Donald Trump’s win in the Presidential race.
At the News of the World, he was Whitehall editor and northern editor.
Gladdis, who joins MHP in May, will work with Ian Kirby, the agency’s head of media and a former political editor of the News of the World, and director Adam Batstone, a former assistant editor at the BBC.
The MHP Media Unit is staffed by former journalists from all parts of the UK media. Its aim is to develop effective media strategies, provide media training, handle a crisis situation, develop compelling media content and engage effectively with key journalists.
Alex Bigg, CEO of MHP Communications, said: “I am delighted to welcome Keith to our team. He has worked at the sharp end of journalism for over 20 years and we were delighted he has agreed to join at a great time for MHP.
“Our Media Unit provides a wide range of services for clients and Keith’s knowledge, experience and passion for journalism will be a major benefit to our clients. Keith is the first of a number of new hires we will be making over the coming months to further strengthen our offer.”
Gladdis added: “I am very excited to be joining the team at MHP Communications at such an exciting time. I’ve been hugely impressed by the passion and professionalism on display at MHP and very much look forward to being part of its future.”