Frank has been chosen to deliver a PR and SEO campaign and influencer outreach programme around the launch of mobile gaming app ‘Nonstop Chuck Norris’, which is due for release in late April.
Nonstop Knight ranked in the Top 5 role-playing games in 126 countries and was downloaded over two million times in its first days of release.
In autumn last year, Flaregames entered into an agreement with Chuck Norris for the US movie star to become the face of an adapted version of the game, entitled Nonstop Chuck Norris.
The game will see players offered the chance to become Norris’ sidekick in an adventure inspired by his movie career.
Norris announced his involvement in the game via Facebook to coincide with his 77th birthday.
Frank will support Flaregames on a series of activations around Nonstop Chuck Norris through 2017.
Jon Howard, head of PR and influencer relations at Flaregames, said: “The mobile gaming marketplace is ultra-competitive and it takes innovation and a lot of hard work to stand out, both on a marketing and product level. That’s why for every mobile gaming PR launch campaign, it’s important to chuck the cookie-cutter in the bin and re-think your approach.
“As such, Frank is the perfect team to help make this campaign fly, with their high level of creativity and similar disregard for following convention. It’s going to be an exciting next few months and we feel we’re in safe hands with Alex and his team.”
Alex Grier, MD at Frank, added: “Chuck Norris is an iconic figure, whether you first knew him as a martial arts expert, a movie star, or the subject of an internet meme. Flaregames has developed a truly addictive mobile game engine in Nonstop Knight and have added the star power of Chuck to take it to the next level. We look forward to being part of the team that looks to emulate the success of last year’s game.”
Chuck Norris’ silver-screen career dates back to 1969, when he made his on-camera acting debut alongside Dean Martin in The Wrecking Crew. His big break came three years later, opposite Bruce Lee in 1972 hit Way of the Dragon, where he played the kung-fu legend’s arch nemesis.
He went on to appear in a number of other action movies, including Delta Force and Missing in Action. Norris was also part of CBS series Walker Texas Ranger, which ran as both a TV series and movie.