Scott Storey Outdoor Living and James Grace hire The Lucre Group

The Lucre Group has won two PR briefs from Scott Storey Outdoor Living, which launches this year, and James Grace, a specialist in bespoke staircases.


Tamarind Wilson-Flint

Scott Storey Outdoor Living, which specialises in non-wood decking, is due to launch later in 2017.

Lucre will support the launch of Scott Storey Outdoor Living and raise the profile of the brand as it grows and establishes its place in the UK market.

James Grace has briefed Lucre to enhance awareness of the brand and expand its digital footprint across both PR and social media.

It will focus on media engagement, content provision and social media support.

Both account wins are the result of recommendation without a pitch taking place, according to Lucre.

Tamarind Wilson-Flint (pictured), co-owner and director at Lucre, said: “These brands are a perfect complement to our existing portfolio and with both having such exciting plans for 2017 it is a wonderful time for us to join their teams.

“James Grace is a best kept secret which has already firmly established itself as number two in the market and has its sights firmly set on being the market leader in 2017.

“Scott Storey Outdoor Living is a US concept which is being brought to the British market and will transform how we utilise our outdoor spaces at home.”

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