Ready10 has been brought on board by TV presenter and psychologist Emma Kenny and product designer, performer and “ideas man” Shed Simove, who has just launched a new dating app “Shinder”, where he is the only man available to date.
For Simove, Ready10’s brief will be to advise on strategy and publicity for his products and to raise his personal profile.
Ready10’s first brief was to handle the PR for Simove’s latest invention, a dating app where Simove is the only man available to date, called “Shinder“. He has already been responsible for a number of humorous product innovations in the past, including a book entitled What Every Man Thinks About Apart From Sex, which contains 200 blank pages, and the “Not So Smart Watch”.
Simove said: “From the first moment I met David and the Ready10 team I knew I wanted to work with them. They have enthusiasm and creativity by the bucketload and totally ‘get’ me and what I am after. I look forward to a look and fruitful relationship with them.”
Ready10 has also been briefed to educate consumers about Emma Kenny’s Make Your Switch website, which covers health, diet and fitness.
The agency will also promote the site’s ambassadors, which include This Morning’s Dr. Hilary Jones, and broadcaster and nutritionist Faith Toogood.
Kenny said: “It was clear from Ready10’s approach that they had a thorough understanding of our requirements, particularly within the PR-for-SEO field – an area which is critical to any online based business. We were most impressed by the effective campaigns they’d delivered for other brands and the enthusiasm and passion of the team. They are the perfect PR partner for us.”
David Fraser, MD of Ready10, added: “We are over the moon to be working with two such high-profile influencers.
“Shed is a ball of energy, one of the most creative people I have ever met and the perfect client partner for us. Behind the craziness of some of the ideas lies a serious product design business and I can’t wait for us to get stuck in and help Shed bring some of his amazing ideas to life.”
He continued: “Emma’s approach is totally refreshing and she’s bringing something different to her industry in the way Make Your Switch combines health and happiness with a sensible approach to nutrition. We believe that our approach of combining creative ideas with insightful data can really help deliver great results for Make Your Switch and we are delighted to have been brought on board.”