Husband and wife former lobby journalists set up PR outfit

Clodagh Higginson, political correspondent for ITV’s Good Morning Britain, has teamed up with her husband John Higginson, a former political editor at the Metro, to launch a new PR agency called Higginson PR.

Clodagh and John Higginson

Clodagh Higginson has been political correspondent for ITV’s Good Morning Britain since April 2016.

Previously, she spent more than 15 years at The Sun, rising through the ranks to become consumer affairs editor in May 2009 and Whitehall editor in January 2010.

John Higginson was political editor of the Metro between 2007 and 2013, and has spent the last three years working as head of comms for Westbourne Communications and ICG.

Higginson PR will specialise in PR and social media support, comms strategy, political campaigns, and media training.

Among Higginson PR’s initial clients are change management consultancy Blacklight Advisory, as well as a retail chain and non-government organisation.

John Higginson said: “Between us we have 40 years of experience in national newspapers, the Westminster political lobby and broadcasting. Intelligent clients understand that to deliver an effective media campaign you need to be working with people with a deep and recent background in today’s newsroom.”

Clodagh Higginson added: “We are living in extraordinary times, full of extraordinary opportunities. There has never been a more interesting – or vital – time to get the message right. I’m excited about helping our clients do just that.”

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