EliteSingles specifically targets professionals aged 35 and over, who are actively seeking long-term relationships with “like-minded” people. It uses an “extensive personality test” and “in-depth verification process” to offer users the best chance of receiving compatible matches.
The company is privately owned and boasts year-on-year growth of more than 20%, with over 800,000 new membership registrations per month.
Mash PR’s remit spans consumer, brand and corporate activity, encompassing a mix of executive profiling, thought leadership, influencer relations and consumer ‘advice-led’ press campaigns.
The consultancy will also support the brand’s ongoing marketing activities through editorial placement and influencer endorsement.
Bart Visser, director of brand marketing at EliteSingles, said: “We love Mash PR’s enthusiasm and tenacity. The team is driven by results and solutions – their approach is resourceful, fast and strategic. We were looking for a dynamic PR partner in the UK market that would invest time in getting to grips with our brand and our target audience.
“Mash PR has done a great job in providing a thoughtful and pragmatic service. This is an exciting year for EliteSingles and we’re pleased to have Mash PR by our side as we continue to grow our business in the UK and Ireland.”
Stu Campbell-Carran, founder and CEO at Mash PR, added: “We have extensive experience within the dating space and it is a sector that we really enjoy – because ultimately we help people find love. EliteSingles has a defined consumer offering, providing a premium online dating service for people who want much more than a quick hook up.
“Its target users approach finding love in a considered, methodical and thoughtful way, which mean our comms must also marry up to that mindset. We’re excited to work together to execute a series of insightful press and influencer campaigns, positioning EliteSingles as the voice of authority for serious dating.”