Digitalis adds to senior team with two ex-corporate PR advisors

Tech-powered digital reputation and intelligence firm, Digitalis Reputation, has added to its senior management two ex-corporate communications advisors.

meglena-petkova-bc

Meglena Petkova

Meglena Petkova will arrive from Lansons and Viv Jemmett from FTI Consulting.

The senior hires are a response to the growing focus on digital reputation and its impact on businesses and individuals. Petkova and Jemmett will also use their in-depth understanding of traditional PR, digital reputation and risk management.

Dave King, CEO of Digitalis, said: “The third seat of technology at the reputation and crisis communications table is now de facto. Alongside our legal and PR partner agencies, we need increasingly to field senior executives with a 360 degree understanding of the landscape.

“Meglena and Viv cement further our relationships within the PR sector and we look forward to announcing more senior hires as we enter an exciting period of growth in online reputation, intelligence and cyber work.”

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