DAME appoints Threepipe following Dragons’ Den appearance

DAME, a subscription service for period product boxes, has appointed Threepipe to provide PR support and develop new customer acquisition programmes. The appointment coincides with the appearance of DAME’s founders on the BBC’s Dragons’ Den show yesterday (February 12).

DAME, a subscription service for period product boxes, has appointed Threepipe to provide PR support

DAME

According to DAME, the average woman will experience 3,500 menstrual days in a lifetime and use 11,000 to 15,000 products. DAME has been created with a view to help “normalise periods”, operating under the motto of ‘easy, simple, period’.

While DAME did not manage to secure investment on last night’s Dragons’ Den, the brand’s founders still plans to move forward with their business.

Threepipe has been briefed to run paid social and search campaigns to drive awareness and sales of the subscription service, which offers period product boxes from £3.50 per month.

Celia Pool, co-founder of DAME, said: “We were impressed by Threepipe’s work in helping online businesses scale quickly in a profitable way and we are looking forward to working with it at such an exciting time in our development. We have big plans for the next 12 months.”

Jim Hawker, co-founder of Threepipe, added: “It’s great to have such an innovative business on board and to be able to help it – not just manage the media interest around Dragons’ Den – but also help drive its business to the next level by attracting profitable customers through acquisition channels.”

Related Posts
This week’s PR news in brief (14-18 August)
Here’s a round-up of all the essential PR stories, people news and account wins that have been announced over the past week. Account wins Teletext Holidays has appointed [...]
PR news in brief
This week’s PR news in brief (7-11 August)
Here is your essential round-up of all the PR stories, people news and account wins that have been announced over the past week. Account wins Rolls-Royce have selected marcoms [...]
PR news in brief
This week’s PR news in brief (31 July – 4 August)
Here is a round-up of the essential PR stories, people news and account wins that have been announced over the past week. Account wins Europe’s largest sweet shop, [...]
After Nyne directors
Art and culture specialist After Nyne acquires Alexander PR
After Nyne Creative Services Group, the publishing and new media company, has acquired specialist arts and culture agency Alexander PR & Communications.   After Nyne will [...]
Copyright © 2017 Gorkana