DAME, a subscription service for period product boxes, has appointed Threepipe to provide PR support and develop new customer acquisition programmes. The appointment coincides with the appearance of DAME’s founders on the BBC’s Dragons’ Den show yesterday (February 12).
According to DAME, the average woman will experience 3,500 menstrual days in a lifetime and use 11,000 to 15,000 products. DAME has been created with a view to help “normalise periods”, operating under the motto of ‘easy, simple, period’.
While DAME did not manage to secure investment on last night’s Dragons’ Den, the brand’s founders still plans to move forward with their business.
Threepipe has been briefed to run paid social and search campaigns to drive awareness and sales of the subscription service, which offers period product boxes from £3.50 per month.
Celia Pool, co-founder of DAME, said: “We were impressed by Threepipe’s work in helping online businesses scale quickly in a profitable way and we are looking forward to working with it at such an exciting time in our development. We have big plans for the next 12 months.”
Jim Hawker, co-founder of Threepipe, added: “It’s great to have such an innovative business on board and to be able to help it – not just manage the media interest around Dragons’ Den – but also help drive its business to the next level by attracting profitable customers through acquisition channels.”