Richard Parkinson becomes global creative director at Text100

Next 15-owned global marketing comms agency Text100 has announced a new leadership structure, including the appointment of Richard Parkinson, its London-based global head of client services, to global creative director.


Richard Parkinson

Parkinson has 20 years’ experience in designing and implementing global, creative, brand and marketing programmes for internal and external audiences.

He is a founder and former CEO of marketing consultancy IncrediBull, which was bought by Text100 in 2015.

Parkinson joins Text100’s executive leadership team as EVP and global creative director and is responsible for leading the agency’s creative function: “driving a culture of creativity and innovation right across the business”.

Cecile Missildine will continue in her role as EVP and regional director of Text100 EMEA, before moving into a new position to lead the development of its Global Insight and Analytics offer once the ongoing search for a new UK-based EMEA regional director is complete.

Missildine joined Text100 in late 2000 and has been EMEA regional director since 2012. Before that, she led the agency’s Paris operation for four years.

Lee Nugent, currently MD, consulting and strategy, for APAC, will also join Text100 executive leadership team, succeeding Anne Costello as EVP and regional director for the Asia Pacific business.

Based in Singapore, Nugent will lead more than 300 consultants across Australia, China, India, Hong Kong, and Malaysia, as well as his home marketplace.

Remaining on the executive leadership team, Costello will move from her role as regional director for APAC, initially stepping up to become chair of the APAC region, before taking on a global “people-focused” role for Text100.

Costello has worked at Text100 for more than 15 years.

Aedhmar Hynes, CEO of Text100, said: “This is the next significant step in Text100’s drive towards our vision for 2020. We welcome both Richard and Lee to the global leadership team. They will bring their unique talent and experience, having both run successful communications agencies in the recent past.

Hynes added: “We’re really delighted that Anne and Cecile, two of our most-experienced and senior professionals, have agreed to take on crucial, new roles looking after People Development and our Insights & Analytics offer. These will be critical areas of growth in 2017, and having our most established leaders drive them will ensure their success.”

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