Pukka Pies brings in Kazoo to handle brand relaunch

Pukka Pies has appointed Kazoo as part of its new agency network. The agency will provide consumer and trade support around a £8 million brand relaunch and help drive reappraisal among busy mums within the grocery channel.

kazoo-pukka-pies

Kazoo will provide consumer and trade support around a £8 million brand relaunch

Working as part of an £8million TTL campaign, Pukka Pies’ largest-ever marketing spend for a brand relaunch, Kazoo will provide a creative media relations programme spanning consumer and consumer media.

Pukka Pies’ first ever TTL marketing campaign centres around the strapline ‘Everything’s Pukka’, focusing on the “good mood feeling” created by eating a Pukka Pie.

Lydia Hoye, managing partner at Kazoo, said: “Pukka Pies is a brand with an incredible family heritage that has remained true to its roots, and its people-centred culture, for over 50 years.

“Made with a genuine vision of bringing enjoyment in every mouthful, we’re inspired to be sharing that passion with consumers through our creative media relations – showing just how tasty the pies are – while telling the next exciting chapter of the Pukka Pies story.”

Other agencies on Pukka Pies’ new agency network are:

  • Creative agency Quiet Storm
  • Packaging & branding agency 1HQ
  • Brand consultancy Labyrinth
  • Digital and social agency Together
  • Retailer activation agency BD Network
  • Media buying network PHD Media

Lindsay Filmer, head of marketing at Pukka Pies, said: “We are delighted to welcome such talented teams on board as we embark on what is a hugely exciting time for Pukka Pies. Reflecting our company values and understanding our brand vision, we were impressed with the agencies’ shared passion for pies, and enthusiasm for what we’re aiming to achieve.

“With the brand relaunch marking our biggest-ever marketing investment, we’re confident that we can build on our strong family heritage and cement our position as the nation’s favourite hot pie brand.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]