Pukka Pies has appointed Kazoo as part of its new agency network. The agency will provide consumer and trade support around a £8 million brand relaunch and help drive reappraisal among busy mums within the grocery channel.
Working as part of an £8million TTL campaign, Pukka Pies’ largest-ever marketing spend for a brand relaunch, Kazoo will provide a creative media relations programme spanning consumer and consumer media.
Pukka Pies’ first ever TTL marketing campaign centres around the strapline ‘Everything’s Pukka’, focusing on the “good mood feeling” created by eating a Pukka Pie.
Lydia Hoye, managing partner at Kazoo, said: “Pukka Pies is a brand with an incredible family heritage that has remained true to its roots, and its people-centred culture, for over 50 years.
“Made with a genuine vision of bringing enjoyment in every mouthful, we’re inspired to be sharing that passion with consumers through our creative media relations – showing just how tasty the pies are – while telling the next exciting chapter of the Pukka Pies story.”
Other agencies on Pukka Pies’ new agency network are:
- Creative agency Quiet Storm
- Packaging & branding agency 1HQ
- Brand consultancy Labyrinth
- Digital and social agency Together
- Retailer activation agency BD Network
- Media buying network PHD Media
Lindsay Filmer, head of marketing at Pukka Pies, said: “We are delighted to welcome such talented teams on board as we embark on what is a hugely exciting time for Pukka Pies. Reflecting our company values and understanding our brand vision, we were impressed with the agencies’ shared passion for pies, and enthusiasm for what we’re aiming to achieve.
“With the brand relaunch marking our biggest-ever marketing investment, we’re confident that we can build on our strong family heritage and cement our position as the nation’s favourite hot pie brand.”