Trinick joined political lobbying and media relations agency PLMR in 2010 as an account executive, and was promoted to the PLMR Board as a director in 2015.
At PLMR, Trinick directed award-winning campaigns and worked across tech, health and social care, manufacturing, professional services and the built environment, advising at board level on PR, crisis comms, public affairs and digital communications.
Kevin Craig, CEO at PLMR, said: “Ros has been instrumental in making PLMR the outstanding agency we are today and she will be sorely missed. As a consultant has she always been tireless in her commitment to deliver the very best service to her clients, and to grow PLMR into one of the UK’s leading agencies.
“We are grateful for all her hard work, and wish her the best of luck in her new role doing work with a great agency on a cause crucial to our country. She will remain a dear friend of the business. Personally she’s also a good friend and I will miss working with her very much.”