Zest The Agency has appointed The Sun’s former deputy editor, Geoff Webster, as senior consultant.
For over 40 years, Webster has worked on national newspapers including The Mirror, Daily Mail, News of the World and The Sun. He is set to utilise his national contacts and leverage his extensive experience in publicity.
Webster is the second journalist from The Sun to join Zest this year, as he accompanies former royal editor and now director at Zest, Duncan Larcombe, who joined the agency in September.
Belinda Collins, managing director of Zest, says: “I’m delighted Geoff is joining our team on a consultancy basis, having met Geoff a couple of years ago and having been immediately impressed by his vast publicity background, it’s excellent to now be honing those expertise as part of the Zest team.”
Larcombe adds: “I worked under Geoff’s leadership at The Sun for more than 10 years and he was without doubt one of the most highly regarded and popular executives on the paper. I’m looking forward to working with him again and continue the growth of Zest’s PR arm.”