Pagefield appointed by data consultancy Ctrl-Shift

Ctrl-Shift has selected Pagefield to handle the promotion of its Personal Information Economy 2016 conference, an annual event which will take place next week (29 September).

Pagefield will supply the specialist business consultancy with media relations and social media support.

This year’s Personal Information Economy event will feature the first public speech by new information commissioner, Elizabeth Denham, as well as talks by Facebook (a Ctrl-Shift client), Suncorp, Barclays, the BBC and O2.

The one-day conference will bring together brand innovators and strategists, technology pioneers, entrepreneurs, policy makers and regulators to discuss what it takes to build trust with consumers in the personal data economy.

Jane Fields, chief marketing officer at Ctrl-Shift, said: “While still in its early days, the Personal Information Economy holds huge potential for businesses and consumers, because it is based on trust. Our conference is a must for businesses who want to survive and thrive in the new digital age. We are delighted to have the expertise and experience that Pagefield bring to drive awareness of this important area.”

Oliver Foster, managing partner at Pagefield, added: “With concerns around online privacy increasingly front of mind for consumers, we are excited to help Ctrl-Shift tell its story and celebrate the unique and pioneering work it does. This comes on the back of a number of tech briefs Pagefield has received this year and will enable us to grow our credentials in the digital economy working alongside some of the world’s most dynamic businesses.”