KeepCup hires Kin&Co as first UK comms agency

Reusable cup company KeepCup has brought in Kin&Co to handle its UK comms activity, following a four-way pitch.

keepcup

KeepCup

Founded in Australia, KeepCup launched in the UK in 2012 and now sells in 32 countries through retailers including Oliver Bonas, Selfridges and Amazon.

UK comms activity, which will initially run for three months, aims to help position KeepCup as a solution to the ongoing disposable coffee cup debate, as well as drive sales of the reusable cup range amongst key audiences.

The brand says it selected Kin&Co due to the consultancy’s “alignment with its values” and past work for organisations with a “wider societal purpose at their core”.

This includes the recent “Kiss of Death” mural for the WeAreEurope remain campaign, which went viral globally and has since been shortlisted for two PR Week awards.

Activity will be led by Kin&Co’s comms team, which is headed up by associate director Laura Nettley.

Suzanne Themps, European general manager at KeepCup, said: “The disposable cup debate is a huge opportunity for us to continue to educate coffee enthusiasts on the benefits of reusing rather than recycling, and position KeepCup as a sustainable solution to the issue here in the UK.

“Kin&Co’s passion for the subject and clear understanding of our brand stood out from the get go and we felt we could trust them over anyone else we spoke to.”

Rosie Warin, CEO at Kin&Co, added: “We’d been following the War on Waste debate closely and actively searching for a way to get involved, so when KeepCup contacted us we were over the moon. Now is such an important time in the single use packaging arena and this is a huge opportunity to move the needle – one of our core company values – on the issue. We can’t wait to get started.”

Related Posts
PR News in Brief
This week’s PR news in brief (16-20 April)
Here’s a round-up of the week’s essential PR news, featuring Ketchum’s Erin Salisbury, a new Finn Partners division and Cision’s upcoming 2018 State of the [...]
Promote PR to support group exercise governing body
Promote PR to support group exercise governing body
EMD UK, the national governing body for group exercise, has appointed Promote PR to reinforce its position as the foremost expert on group exercise. Promote will support the [...]
Meet the Journalist: Bauer Media
Meet the Journalist: Bauer Media’s Jo Parkerson
Jo Parkerson, entertainment & lifestyle content director at Bauer Media, explains how the Entertainment Hub produces content for its brands, her favourite Bauer event and [...]
Well Hello toasts Chapel Down briefs
Well Hello toasts Chapel Down account win
Chapel Down Group has appointed Well Hello to manage PR for its Chapel Down wine and Curious Brewery beer and cider brands. Following a highly competitive pitch process, the [...]
Copyright © 2018 Gorkana