Frank has been appointed to handle the UK PR for Ribs & Burgers, which is part of the Seagrass Boutique Hospitality Group, following its decision to launch its first UK restaurant in Teddington, South West London.
The Seagrass Group has 28 sites in Australia across five different brands, with the UK market planned as one of its biggest growth areas, alongside expansion in United Arab Emirates, South Africa and the United States.
Frank Australia is the agency of record for the Seagrass Group in Australia. The agency’s London office will handle all consumer, trade and digital PR activity around the UK launch.
George Stathakopoulos, MD at Ribs & Burgers UK, said: “We are a fast-growing global brand, expanding into new countries, and need an agency to drive the first UK launch and establish our brand in a new market. We are confident that Frank, as a creative, big-thinking agency, will deliver on this, as they impressed us with their strategy and ideas.”
Andrew Bloch, founder and group MD at Frank PR, said: “To be part of the UK launch of an internationally renowned brand with a fantastic reputation is an exciting challenge. We are looking forward to adding some creative Frank thinking and ensuring a successful launch.”