Manc Frank, Frank’s Manchester office, will drive awareness and engagement for Regatta.
Operating as an extension to the in-house PR team, Manc Frank will deliver a year round comms programme. This will involve amplifying various seasonal bursts of activity while maintaining an ongoing “media fashion room”.
Jo Hawkins, marketing director at Regatta, said: “It’s an exciting time for Regatta as we roll out multiple campaigns involving our latest ambassadors, Gemma Cairney and Vogue Williams. This is Regatta as you’ve never seen it before, 2017 will be a pinnacle year for the business and we wanted an agency who could match our own ambition for growth and development.”
The agency will target the media, influencers and consumers to highlight the product benefits and core USPs of Regatta, and will launch the S/S and A/W collections and product ranges.
Graeme Anthony, GM of Manc Frank, added: “Regatta is a real jewel in Manchester’s business crown, a company forged in the North West that has gone on to conquer the world, and we’re extremely proud to be working alongside them. The partnership further cements our credentials within the fashion and retail world as we aim to apply our award-winning creativity to this fantastic brand.”