Outdoor clothing brand Regatta selects Manc Frank

Manc Frank has been appointed as retained consumer agency for outdoor clothing and accessories brand Regatta.

Regatta 1

Regatta at Kendall Calling music festival

Manc Frank, Frank’s Manchester office, will drive awareness and engagement for Regatta.

Operating as an extension to the in-house PR team, Manc Frank will deliver a year round comms programme. This will involve amplifying various seasonal bursts of activity while maintaining an ongoing “media fashion room”.

Jo Hawkins, marketing director at Regatta, said: “It’s an exciting time for Regatta as we roll out multiple campaigns involving our latest ambassadors, Gemma Cairney and Vogue Williams. This is Regatta as you’ve never seen it before, 2017 will be a pinnacle year for the business and we wanted an agency who could match our own ambition for growth and development.”

The agency will target the media, influencers and consumers to highlight the product benefits and core USPs of Regatta, and will launch the S/S and A/W collections and product ranges.

Graeme Anthony, GM of Manc Frank, added: “Regatta is a real jewel in Manchester’s business crown, a company forged in the North West that has gone on to conquer the world, and we’re extremely proud to be working alongside them. The partnership further cements our credentials within the fashion and retail world as we aim to apply our award-winning creativity to this fantastic brand.”


Related Posts
PR News in Brief
This week’s PR news in brief (12-16 February)
Here’s a round-up of this week’s essential PR news, featuring account wins for ANM Communications and Camron PR, the Suzy Brown Bursary and the latest Cision webinar. [...]
Claudio Giambrone hired to promote Wembley Park development
Claudio Giambrone joins Quintain to promote Wembley Park
Developer Quintain has appointed Claudio Giambrone as head of marketing to its Wembley Park development team. As part of his brief, Giambrone will oversee all PR and comms for [...]
Speed appoints first creative director Sarah Firth
Speed appoints first creative director
Speed Communications has appointed Sarah Firth to be its first creative director, working across all three of the agency’s divisions. Firth was previously creative [...]
PrettyGreen to promote alternative football World Cup
PrettyGreen to promote alternative football World Cup
The Confederation of Independent Football Associations (CONIFA) has selected PrettyGreen to provide comms support ahead of its World Cup in London this summer. PrettyGreen [...]
Copyright © 2018 Gorkana