Outdoor clothing brand Regatta selects Manc Frank

Manc Frank has been appointed as retained consumer agency for outdoor clothing and accessories brand Regatta.

Regatta 1

Regatta at Kendall Calling music festival

Manc Frank, Frank’s Manchester office, will drive awareness and engagement for Regatta.

Operating as an extension to the in-house PR team, Manc Frank will deliver a year round comms programme. This will involve amplifying various seasonal bursts of activity while maintaining an ongoing “media fashion room”.

Jo Hawkins, marketing director at Regatta, said: “It’s an exciting time for Regatta as we roll out multiple campaigns involving our latest ambassadors, Gemma Cairney and Vogue Williams. This is Regatta as you’ve never seen it before, 2017 will be a pinnacle year for the business and we wanted an agency who could match our own ambition for growth and development.”

The agency will target the media, influencers and consumers to highlight the product benefits and core USPs of Regatta, and will launch the S/S and A/W collections and product ranges.

Graeme Anthony, GM of Manc Frank, added: “Regatta is a real jewel in Manchester’s business crown, a company forged in the North West that has gone on to conquer the world, and we’re extremely proud to be working alongside them. The partnership further cements our credentials within the fashion and retail world as we aim to apply our award-winning creativity to this fantastic brand.”

 

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]