Beattie will focus on raising MOOD’s brand profile within the UK and positioning the company as an authority within the retail sector.
Tony Rhodes, UK sales director at MOOD said: “Beattie Communications secured the brief after demonstrating genuine passion and understanding for the direction we want to take MOOD. Partnering with Beattie will help strengthen our position as market leaders in the customer experience sphere.”
Jacquie Boyd-Coleman, director and head of London at Beattie added: “Landing MOOD is testament to our experience in business-to-business communications and our ability to translate commercial objectives into meaningful activation.”
Beattie has eight offices across the UK, and partners in 40 countries around the world. Specialist B2B and B2C teams cover 14 industry sectors, and clients include Specsavers, Huggies, FlyBe, Avon, Seven Seas and La Redoute.