BookTrust names head of comms

Children’s reading charity BookTrust has appointed Dogs Trust’s former deputy comms lead, Sinead Scott-Lennon, as its head of comms and campaigns.

BookTrust 1

Sinead Scott-Lennon

At BookTrust, Scott-Lennon will develop comms and campaigns strategy for the charity, with a focus on its mission to transform lives by getting children and families reading.

She joins BookTrust as it prepares to launch a campaign called Time to Read, which will look to ensure that parents, teachers, schools and policymakers understand the value of making time for shared reading and its role in developing reading enjoyment and the impact of both on children’s life chances.

Scott-Lennon has led several high-profile campaigns during her ten years at Dogs Trust, including compulsory microchipping of all dogs and puppy farming.

Gemma Malley, director of comms and engagement at BookTrust, said: “Sinead brings great communications and management experience having created and led huge campaigns at Dogs Trust. We recognised her ability to help build on our strengths, and are confident she will make our next campaign a huge success.

“BookTrust exists to transform lives by inspiring a love of reading and we now have an even stronger, talented and inspirational team to get our message across and get even more children reading.”

Scott-Lennon added: “I am incredibly excited about leading communications and campaigns team at BookTrust. This is a wonderful charity that does amazing things for the imagination of children and it’s an honour to be a part of that. It’s a very exciting time to be joining this talented team.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]