Children’s reading charity BookTrust has appointed Dogs Trust’s former deputy comms lead, Sinead Scott-Lennon, as its head of comms and campaigns.
At BookTrust, Scott-Lennon will develop comms and campaigns strategy for the charity, with a focus on its mission to transform lives by getting children and families reading.
She joins BookTrust as it prepares to launch a campaign called Time to Read, which will look to ensure that parents, teachers, schools and policymakers understand the value of making time for shared reading and its role in developing reading enjoyment and the impact of both on children’s life chances.
Scott-Lennon has led several high-profile campaigns during her ten years at Dogs Trust, including compulsory microchipping of all dogs and puppy farming.
Gemma Malley, director of comms and engagement at BookTrust, said: “Sinead brings great communications and management experience having created and led huge campaigns at Dogs Trust. We recognised her ability to help build on our strengths, and are confident she will make our next campaign a huge success.
“BookTrust exists to transform lives by inspiring a love of reading and we now have an even stronger, talented and inspirational team to get our message across and get even more children reading.”
Scott-Lennon added: “I am incredibly excited about leading communications and campaigns team at BookTrust. This is a wonderful charity that does amazing things for the imagination of children and it’s an honour to be a part of that. It’s a very exciting time to be joining this talented team.”