Asda’s Vickie Rogerson joins Lucre

Asda’s former head of food PR, Vickie Rogerson, has joined Lucre, as the agency looks to strengthen its food and drink offering.

Rogerson has 20 years’ experience in the retail and FMCG industries. As well as launching Asda’s Wonky Veg range, she has also developed a cheese range with Alex James for the supermarket chain and brought thousands of its own label food and drink products to market.

Before Asda, she worked at PR agencies across several brands, including Pork Farms, Butterkist, Quorn, Ben & Jerry’s, Seabrook Crisps and Onken.

In addition, Ali Gwynne has joined Lucre’s London office as account manager, while Leeds-based senior account executives Brett Cullen, Lucy Kitching and Nick Horbowyj have been promoted to account managers.

In addition, three entry-level account executive roles have been created across the agency’s two offices in Leeds and London.

Tamarind Wilson-Flint, Lucre’s company director, said: “We are proud of the growth of our teams and the further expansion of our expertise at a senior level. We understand the importance of laying strong foundations, which has led to this significant growth of the lucre team in both our London and Leeds offices this year. We’re confident this will be the first of many announcements from us in the coming months.”