AA names Splendid Communications as its consumer PR agency

The UK’s leading breakdown service, the AA, has appointed Splendid Communications to provide content and consumer PR support for its current summer campaign, following a competitive pitch.

AA Splendid Communications

The AA

Led by the agency’s new head of performance, Gavin Taylor, the Splendid team has been briefed to activate an integrated PR and content campaign to drive awareness of the British brand, with a particular focus on the benefits of being a member of the AA.

The team will also help enhance awareness of the AA’s “because anything can happen” strapline, which is part of its current ATL campaign to drive home the message that the AA always aims to ‘fix the person before fixing the car’.

Cheryl Calverley, head of group marketing at the AA, said: “The Splendid Communications team presented an impressive pitch with clear strategic thinking and creative ideas that fitted our brand personality. We look forward to working with them to accelerate the transformation of a brilliant British brand that has been part of the fabric of the nation for the past 111 years.”

Splendid Communications MD Niki Hunter-Ekins added: “We’re delighted to be working with such an iconic British brand that has stayed so true to its values since day one in 1905. It’s a great brief and we’re keen to get behind the wheel and drive the campaign forward.”

Related Posts
PR News in Brief
This week’s PR news in brief (19-23 February)
Here’s a round-up of the week’s essential PR news, featuring a story that changed Microsoft’s corporate comms forever an interview with Esquire style director [...]
Higginson PR co-founders Clodagh and John Higginson
Higginson PR to promote London design studio Made Thought
London design studio Made Thought has appointed Higginson PR to enhance its global profile in the UK and international press. The agency will highlight the design studio’s [...]
Relevance International makes two hires in London office
Relevance International makes two hires in London office
Relevance International has appointed Anita Gryson as associate director and Alice Lacey as account director in its recently launched London office. Gryson has 11 years’ [...]
Halpern to promote Laura Ashley’s 65th anniversary
Halpern to promote Laura Ashley’s 65th anniversary
Home and fashion retailer Laura Ashley has appointed Halpern as its retained PR agency. The agency will support on special projects to help the brand celebrate its 65th [...]
Copyright © 2018 Gorkana