McDonald Butler’s Gareth Clark joins Harvard

Chime-owned tech PR specialist Harvard has brought in Gareth Clark from B2B tech sales and marketing agency McDonald Butler to take on the role of client services director.

Harvard11

Gareth Clark

A board member at McDonald Butler, Clark created demand generation campaigns for clients including Microsoft, HP, SAP and Oracle.

Leading a large client services team, he was also responsible for developing the agency’s growth strategy and leading new business efforts.

In his new role at Harvard, Clark has been briefed to grow the agency’s demand generation and sales enablement business.

Louie St Claire, Harvard MD, said: “This is huge hire and a massive coup for us. Our clients want two things from us: to raise brand awareness and to generate sales. Gareth’s appointment brings an entirely new set of skills into the business and allows us to offer a combination of PR, digital engagement and demand generation-focused marketing for the first time, all underpinned by a dedicated strategy and insight team.”

Clark added: “I’m delighted to have joined a multi award-winning agency in Harvard and I’m confident that with world-class PR and digital foundations in place, we will be able to support our clients’ businesses by delivering truly integrated, creative and results-led campaigns.”

Related Posts
The View wins DogFest 2018 festivals brief
The View wins DogFest 2018 festivals brief
Fitz All Media has appointed The View to handle PR for DogFest, three festivals aimed at dog-lovers and their pets. The agency has been tasked with creating consumer and trade [...]
Thriva appoints Tin Man
Tin Man to promote Thriva’s blood test kit
Preventative healthcare service Thriva has appointed Tin Man following a competitive pitch process. The agency has been tasked with creating a campaign to raise brand [...]
Palm PR wins Moving Mountains brief
Palm PR to launch meat-free burger brand
Meat-free burger brand Moving Mountains has appointed Palm PR to manage the launch of its UK-first “bleeding” plant-based burger, following a three-way pitch. Palm PR will [...]
W Communications Adam Mack and Warren Johnson
W names former Weber Shandwick strategy chief as its first UK CEO
W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities [...]
Copyright © 2018 Gorkana