McDonald Butler’s Gareth Clark joins Harvard

Chime-owned tech PR specialist Harvard has brought in Gareth Clark from B2B tech sales and marketing agency McDonald Butler to take on the role of client services director.

Harvard11

Gareth Clark

A board member at McDonald Butler, Clark created demand generation campaigns for clients including Microsoft, HP, SAP and Oracle.

Leading a large client services team, he was also responsible for developing the agency’s growth strategy and leading new business efforts.

In his new role at Harvard, Clark has been briefed to grow the agency’s demand generation and sales enablement business.

Louie St Claire, Harvard MD, said: “This is huge hire and a massive coup for us. Our clients want two things from us: to raise brand awareness and to generate sales. Gareth’s appointment brings an entirely new set of skills into the business and allows us to offer a combination of PR, digital engagement and demand generation-focused marketing for the first time, all underpinned by a dedicated strategy and insight team.”

Clark added: “I’m delighted to have joined a multi award-winning agency in Harvard and I’m confident that with world-class PR and digital foundations in place, we will be able to support our clients’ businesses by delivering truly integrated, creative and results-led campaigns.”

Related Posts
Bristol City Council at CIPR South of England and Channel Islands PRide Awards 2017
Bristol City Council wins top prizes at CIPR PRide awards
Bristol City Council took home two highly coveted gold awards at Friday’s Chartered Institute of Public Relations PRide Awards for the South of England and Channel Islands. At [...]
Nadine Causey Guiness World Records
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
W to launch Hard Rock Hotel for glh
W to launch London’s Hard Rock Hotel
Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch [...]
Copyright © 2017 Gorkana